Pick the one that matches where you are. You don’t have to buy a full overhaul, and ongoing work is never required.
Tom + Ezra
01
Growth Review
Not sure where to start
We examine your menu, relevant costs, capacity, ordering, marketing, and records, then find the right opportunity or explain why an existing offer is underperforming.
✓A prioritized, written recommendation
✓A scope or decision memo
✓Sometimes: a recommendation not to invest
Tom + Ezra
02
Revenue Stream Launch
Ready to add one program
A defined build for one program: the offer, operations, pricing, buying process, launch messages, and measurement.
A few simple steps, and you’re in charge at every one. Timelines depend on the work: a review, a rebuild and ongoing support don’t share one schedule.
01Sit down with Tom and Ezra
The three of us meet for 30 minutes to an hour, on a call or in person. Tell us about your business and what you’d like to grow. If we’re not the right fit, we’ll say so.
Who: You and Tom and EzraYou
02See where you are
We look at what you already have: your menu and prices, how people order, and any website, ads or email list. Then we agree on one thing to start with.
Who: Tom and Ezra
03A plan and price, in writing
What we’ll do, what you’ll do, and what it costs. Nothing starts until you say yes.
Who: Tom and Ezra
04We set it up with you
The offer, the way to order it, and the ads and emails that sell it, tested before anyone sees it.
Who: Tom and Ezra
05You approve, we launch
You see everything before it goes live. We show your team how it works, then help through the first weeks.
Who: You and Tom and EzraYou
06After launch, your call
Run it yourself, or keep us on to run the ads, emails and weekly numbers.
Who: YouYou
What you bring
Your menu and prices, and what things cost you
A yes before anything goes live
The cooking and the service
Someone on your team to keep it up to date
Who does what
Clear the Plate provides
Agreed strategy and setup
Ordering, marketing, and automation
Measurement and reporting
Training for your team
Support within the agreed scope
You provide
Accurate business information
Approval of menus, prices, and policies
Production, staffing, and service
Licensing and guest care
A named person to own the routine
You own the accountsWebsite, customer list, ad accounts, and reporting stay in your name.
A written priceEvery engagement has a written scope and price before anything starts.
No percentage feesWe don’t take a share of sales or ad spend. You pay ad and software costs directly.
No guaranteesWe won’t promise revenue, sold-out events, or Buon Cibo’s results. We promise clear reporting.
Who you work with
You work with the two people behind Buon Cibo.
You talk to us directly. One of us leads, the other steps in for their specialty. No account team in between.
Tom Tarantino
Award-winning restaurant owner
Tom has run restaurants, a deli and a market in San Diego for more than 30 years. He looks at what your kitchen can produce, what it costs, how it’s presented, and whether your team can deliver it every time.
Grew up in Little Italy, in a Sicilian fishing family here since the early 1900s
Ezra started with Tom a year before Buon Cibo opened and built its selling side from nothing. He connects an offer to how people find it, buy it, hear from you again, and come back.
Shaped Buon Cibo’s concept and brand with Tom, a year before opening
Built its website, its online ordering and the tracking behind every sale
Runs its Facebook and Instagram ads and its weekly emails
Ezra’s results at Buon Cibo
$24k+a month in online orders, through the website he built
$6,000+in sales from email, in 30 days
$1 →brought back $10.46from the ads in their best full week of October
Tom TarantinoAward-winning restaurant owner, 30+ years in San Diego food
Ezra GonzalezBuilds the store, runs the ads, emails and tracking
No. If what you have works, we improve it or build around it.
A website is $5,000 for a launch site or $10,000 for a custom build, and you own it from day one. Running your Facebook and Instagram ads starts at $750 a month, and your ad budget goes to Meta directly. Anything else gets a written price for the agreed scope before anything starts.
No. Advertising and software costs are paid directly by you.
Tom and Ezra. One of us usually leads, and the other steps in for their specialty.
Only if you’d like to. The first step is 30 minutes to an hour with Tom and Ezra, on a call or in person, whichever suits you.
No. Growth Management is available if it makes sense, but a project can end with a clean handoff.
Then that’s the recommendation. Knowing what not to spend on is a useful result.
No. We set clear goals, measure paid orders and customers, and report honestly on what’s working.
View sources and how we counted
$24k+ a month is preorder dinners, event tickets and meal plans bought on Buon Cibo’s website, across its old and new stores, in September 2026, with October on pace to pass it. It isn’t total store revenue or profit, and it leaves out catering.
$1 → $10.46 is the purchase value Meta Ads Manager reports for every $1 spent in Buon Cibo’s best full week of October 2026, Monday to Sunday. Meta’s count isn’t the same as the store’s own, and sales from ads aren’t profit.
$994 → $4,036 a night, about 4× in six weeks, is one weekly dinner program’s online sales per night, from Buon Cibo’s own online orders. It has held at that level since.
39% of everyone who has bought that weekly dinner online has ordered it again, March to September 2026. We count customers by email address, leave out cancelled, refunded and zero-value orders, and only count a repeat when the second order is on a later day.
$6,000+ in 30 days is sales from Buon Cibo’s seven emails sent September 28 to October 19, 2026, counted to October 21, as Shopify reports them, rounded down; $1,500+ is a single email, for a seated event night. 1,500 is the list on opening day, and the average open rate across those emails is 62%.
RoVino’s awards are as reported by SDVoyager and OpenTable.
Online prepaid sales only, not total store revenue. Buon Cibo is our founding example, not a client portfolio, and we don’t promise the same results or timeline.
